Video and Your Sales Funnel

The way we look at video and your sales funnel is to ask:

  • What is your buyer’s purchasing path?
  • How does that match with your selling method?
  • How do you meet their needs during each stage of their buying cycle (curiosity, research, critical decision making)
  • What assets do you use now?
  • Based on your experience, what is lacking?
  • How can video assist in those steps?

Interestingly… most sellers (you) think that they are beginning a journey with their customers.

But the customer does 50-80% of the work on their own, before they even talk to a sales person.

So, you need tools to help you engage with customers BEFORE they ever speak to you.