Video and Your Sales Funnel
The way we look at video and your sales funnel is to ask:
- What is your buyer’s purchasing path?
- How does that match with your selling method?
- How do you meet their needs during each stage of their buying cycle (curiosity, research, critical decision making)
- What assets do you use now?
- Based on your experience, what is lacking?
- How can video assist in those steps?
Interestingly… most sellers (you) think that they are beginning a journey with their customers.
But the customer does 50-80% of the work on their own, before they even talk to a sales person.
So, you need tools to help you engage with customers BEFORE they ever speak to you.