Video & SEO
There are two benefits to video.
- Getting found easier
- When you get found, people consume your content easily.
It’s that simple. Get found, then deliver a useful experience.
I’m not going to try and understand google’s search algorithm, however the simple version is that google wants to deliver useful results to people that are searching. If your content is useful, it will help. If it’s not helpful, it won’t.
Video is useful. And there’s ways to tweak it and optimise it to assist.